Strategic Marketing Managment Case Study Example | Topics and Well Written Essays - 750 words - 1

Strategic Marketing Managment - Case Study Example (Barnes, 2006) As mentioned by Jobs, he has big marketing plans for Disney and people will surely love the experience of a new electrifying world within next five years. Another positive thing is, CEO of Disney Robert A. Iger possesses a kindred strength. He is self-affirmed early adopter who loves his one hundred and twenty channel Sirius satellite radio fitted in his automobile. According to Iger, he got a call from the Apple CEO who wished him well and showed interest in working together. At the same time, this coalition has ample of risks, too. Jobs will have to find a way to keep away from conflicts as he administers Apple and remains present on Disney's board too. Steve will also need to prove he can take on the new responsibility of supporting player. The similar thoroughness that helps him in manufacturing great products may make it tricky for him to stand by if somebody is doing something that he thinks is wrong. Iger does not look much secure either. He has refurbished his management style for Disney and implemented some improved operations too. Moreover, Disney’s stock is nearly the same as it used to be few years ago. (Sultana and Arun., 2006) Lots of people wonder how Jobs will utilize his distinctive skills of strategic marketing management to media industry. Jobs undoubtedly have too much to present to Walt Disney. During past few years he has exhibited a methodical justification of his thoughts and leadership. Steve Jobs has already experienced an outstanding expedition in which he has seen several ups and downs however ultimately he has always accomplished something while working for his brands. In the beginning Disney and Pixar had to face inter-organization opposition. But undoubtedly, Jobs is making every effort to give Apple and Pixar a radical drive by using his intelligence, policies and procedures to capture market. This coalition of Jobs with Disney is full of promises. Through this association or this direct horizontal strategic affiliation there is an expectation that if it works well then Disney will soon turn out to be the leading group in world of media. Another major assistance of this coalition is public likeness of Steve Jobs that will definitely help Disney in long run. Steve is famous for acquiring latest strategies for manufacturing and then marketing his products considering the preference of customers. He believes he has to launch great products in order to get great sales and heavy profits for the company. (Sultana and Arun., 2006) Steve highly prefers quality on quantity. After this coalition of Steve and Disney, it is expected that he will make his center of attention the products, which are made under the name of Disney since if he makes an Apple iPod or an animated film, he strongly believes if the manufactured good is accurate then the business will also do accurate in terms of profit. Jobs is also willing to exhibit the dedication of Apple and Disney for marketing each other. Since both these companies always showed interest in acquiring the most up-to-date technology in order to deliver their best in their products. (Finki, 2011)For instance: according to the plan free of cost advertisements of Disney movies will be publicized on various products of Apple that will enlarge their target market and will also bring an advantage above its other

Outsorcing and Exchange Traded Funds Essay Example | Topics and Well Written Essays - 1250 words

Outsorcing and Exchange Traded Funds - Essay Example These reasons have been adduced as the causes of outsourcing by United States. It has therefore become a trend for developed economies to outsource their processes to emerging markets. Emerging economies are those economies with relatively cheap cost of labor. As a result of outsourcing their processes, multinational companies have to exchange their home currencies in the foreign exchange market in order to acquire the currencies in the countries of operations. Exchange rate is the price of one currency in terms of problems. In this paper, the US dollar has been compared with Brazilian currency, the realm, over the last five years (Lydon, 2005). Business process outsourcing has been made in the information technology sector, financial sector, telecommunication sector and other after sales services. Brazil has become a preferred country for outsourcing since this has become one of the government strategies to create more employment opportunities and increase the gross domestic product . As a matter of fact, Brazil has become a preferred calling center. The rate of exchange in the years has kept on varying depending on the forces of demand and supply in the various countries. The country is rated next to Mexico and Europe irrespective of the proximity of these states. The preference of Brazil has been favored by the time zone, strong government support, conformity of culture high rates of fluency and growing technology (Stouffer, 2011). With the increasing outsourcing in Brazil, 25000 direct jobs and 75000 indirect jobs have been created. One of the major sectors that have actually grown is the IT section where the country’s size is the 8th in the world. The pooled skilled labor has enabled outsourcing in this country a preference. Outsourcing in the banking industry and the information providing areas has made Brazil increase it’s outsource capacity. The question that many ask is whether the fluctuating Brazil currency could be a hindrance to outsou rcing in Brazil. When companies establish their operations in a foreign country, the challenge that must be met is the competition with the home companies (Casale, 2008). The history of the US dollar against the realm from 2006 is as follows. In 2006 the realm per US dollar was 2.27 and 1.9 in the year 2007. As from the information, the realm gained against the US dollar and therefore any US firm that outsourced in Brazil had to incur additional cost for labor purposes (Lydon, 2005). In the year 2008 the exchange rate per US dollar was 1.63 and 1.95 kin the year 2009. The steadiness of the realm against the dollar therefore reduces the risk that is associated with operations in foreign countries. In the year 2010, the dollar was traded at 1.82. In as much as the rate has varied in the 5 years, it is worth realizing that the variation in the cost of the dollar has promoted the outsourcing to Brazil. Indeed, Brazil may be ranked the second after the giant outsourcer which is India. Th e decreasing value of the realm compared to the dollar could be a reason as to why Brazil could be the second option for countries to outsource. A stable currency is necessary in instances that outsourcing decisions are to be determined. The real against the dollar has remained stable between 1.7 and 1.9 to the dollar and this has made the United States be a desired place to outsource. There are several strategies that any firm with off shore outsourcing must do to ensure that